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http://www.w3.org/1999/02/22-rdf-syntax-ns#type
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In the retail space, Amazon is a brand that does this well ??? it informs customers of items bought previously that are now on sale, sends reminders of items still in the shopping cart, and recommends items based on previous purchases.
http://www.w3.org/ns/prov#wasQuotedFrom
contentmarketinginstitute.com