| http://www.w3.org/ns/prov#value | - In an article for Advertising Age, Allen Adamson, following conversations with Mark Pritchard from Proctor & Gamble, and others, and citing the examples of brands such as Subway and Timberland, has come to the conclusion that ???If Doing Good Isn???t Part of Your DNA, Consumers Won???t Buy It??? Consumers, he argues,
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