| http://www.w3.org/ns/prov#value | - Advertisers say it is a good way to get relevant ads to users but many feel the practice is an invasion of privacy, even if the ad companies do not receive personal information through cookies.Gignac said there is been no resistance within the industry as IAB Canada has moved closer to allowing users to opt-out of behavioural tracking.There wasn't any push back at all, she said.
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