PropertyValue
http://www.w3.org/1999/02/22-rdf-syntax-ns#type
http://www.w3.org/ns/prov#value
  • Metrics such as pins, likes and click-throughs are often used to measure paid social media advertising ROI, though advertisers and agencies think sales generated and brand lift are the most appropriate metrics to use to determine ROI.
http://www.w3.org/ns/prov#wasQuotedFrom
  • nielsen.com