| http://www.w3.org/ns/prov#value | - email opened and validated is the most important thing right then so do whatever you can to make that happen.You should look at it the same way.Send both HTML & text versions as email systems that identify a piece of bulk mail but fail to see both versions will often see that as SPAM.Make sure you???re CAN-SPAM compliant ??? address, unsubscribesGet OpenedOpen Rate is a vanity metric??? don???t be
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