| http://www.w3.org/ns/prov#value | - New multimedia initiatives such as Project Ignite, a joint project of the MTV Staying Alive Foundation through a partnership with PEPFAR, UNICEF, and other funders, attempt to change social norms and attitudes toward stigma by communicating healthy messages about HIV and AIDS through television and radio, social media, mobile technology, and peer-to-peer education.24 Its ???Shuga??? television dra
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