| http://www.w3.org/ns/prov#value | - Service is an increasingly importantfactor to shoppers, and competing on service allows you to avoid the damage to margins that comesfrom competing on price. 50% of consumers say customer service Right Now Retail influences their choice of brand or retailer Consumer Report 2011 68% of consumers would spend more to American Express ensure good customer service 2011 Global Customer Service Barometer
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