| http://www.w3.org/ns/prov#value | - Keyword tracking tells you how well your search engine optimization efforts are going, especially if you pay someone else to do your SEO. Keeping tabs on your competition is useful so you can compare all of your keywords head to head, easily spotting where to best spend your SEO. Watching your rankings in all 3 major search engines gives you insight into which sites you rank well on vs. where you
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