| http://www.w3.org/ns/prov#value | - extual advertising, and paid inclusion to increase rankings on search engine result pages.Search Engine Optimization: The use of techniques such as keyword placement, refining content, inbound links, etc. to increase organic (unpaid) rankings on search engine result pages.Search Engine Result Pages (SERPs): List of web pages that are returned by search engines when a keyword or phrase is searched.
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