| http://www.w3.org/ns/prov#value | - eving that personalised search rankings would make search engine optimization meaningless, or at the very least less of a priority.Recent 'revelations' that search engines such as Google continuously update their algorithms - not a particularly ground breaking bit of news for seasoned SEO's, but apparently quite a surprise for many - made some proclaim that 'SEO as we know it really could one day
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