| http://www.w3.org/ns/prov#value | - Social media, however, is a means, not an end, cautions Beth Kanter, CEO of Zoetica, which assists socially-conscious companies and nonprofits with social media strategies. ???Some people think, ???I???ll throw up a Facebook page and we???ll be fine.??? It takes a lot more than that to be successful.??? Which is not to say Facebook groups and other social media campaigns are not effective.
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