| http://www.w3.org/ns/prov#value | - For example ,the preferences goes something like this:Ground Nut oil is preferred in the West, Coconut oil and Sesame oil is preferred in the South,Mustard Oil in East and North, Soyabean oil in Central and North/West and sunflower oil in most parts of the country ( source: superbrandsindia.org).Idhayam is the biggest brand in the sesame oil (Gingelly oil) segment .
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