| http://www.w3.org/ns/prov#value | - th a superior product that not only offers health conscious consumers a great tasting cereal, but also allows them to carefully manage their portion and points values, which we know is an important factor that our consumers look for.???The new product is part of Weetabix???s brand innovation programme for 2014 which also saw the launch of the On the Go Breakfast drink.
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