| http://www.w3.org/ns/prov#value | - Southwest is an airline that treats all of their passengers fairly.....you do not have to be a medallion platinum gold member and fly 100,000 miles a year to check your bags free, talk to a reservation agent in the United States (vs outsourced agents in India), get an aisle seat, buy your ticket at the airport, etc etc....and word gets around.
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