| http://www.w3.org/ns/prov#value | - TRAQ Scores look at the environment of the ad placement, such as whether the site is professionally written and what else is on the page, including the number of other ads; the exposure of the ad, such as how likely the ad will be seen and if there is a possibility of click fraud; and the share of view, including the size of the ad and what else is in the window.
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