| http://www.w3.org/ns/prov#value | - Watching the gamesOf course, this unique mix helped drive nearly 21 million people to watch last year's championship game and helps explain why CBS (NYSE: CBS ) and Time Warner's (NYSE: TWX ) Turner Broadcasting were willing to pay $10.8 billion three years ago to secure broadcast rights for the tournament through 2024, outbidding rival offers at the time from such competitors as Fox and Disney's
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