| http://www.w3.org/ns/prov#value | - Sail on various spots, be a nice guy on the beach, be able to talk to anyone who wants to know about your gear (or just wants to talk!), lend your gear to anyone who wants to try it, try to be in the media, web and press, going to the local surfshop and try to have good relationships with them, give a hand to the brand when there is an event, try to be involve in the brand, the shape of the boards
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