| http://www.w3.org/ns/prov#value | - Lab42 seeks out these confidential partners ??? including shopping sites, gaming sites and blogs ??? to gain an in with the types of people attracted to them or their social media components. ???There may be a gaming site, let???s say, that we know targets men over 40,??? Sharma says. ???We proactively make a relationship with that [site] to make sure we???re able to tap into that demographic.???
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