About: http://webisa.webdatacommons.org/383283194

Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	The campaign was an attempt to introduce a branding element to its advertising activity, which had previously been offers-based.
http://www.w3.org/ns/prov#wasQuotedFrom	brandrepublic.com