| http://www.w3.org/ns/prov#value | - Chinese have little interest in Avatar???s cotton candy pantheism and no white guilt to make them sympathize with native peoples (in fact, had Cameron linked the Na???vi to Tibetans or other minorities, Chinese would have hated the movie), so the sheer spectacle of the film is what drew in Chinese audiences and the economic aspects are what they took away from their viewing.
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