| http://www.w3.org/ns/prov#value | - The discussions only came to light in the last couple of weeks, when a BusinessWeek story suggested that GroupM???s global CEO, Irwin Gotlieb, was trying to import a rebate system to the US. Steve Ridley, the chief of Kinetic, describes the proposed system as a ???funding vehicle??? to pay for research and other services that will encourage advertisers to spend more on outdoor media.
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