| http://www.w3.org/ns/prov#value | - Advertising for Facebook however goes beyond simple click-through driven ads, the site needs to prove that it can drive traffic to major sites and Facebook increased its click-through rates for news sites by 196% thanks in large part to the company???s social readers which allows company???s such as Yahoo, The Washington Post and others to display recently read stories on users Facebook walls. [Re
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