| http://www.w3.org/ns/prov#value | - Admission per capita (defined as admission revenue divided by total attendance) increased by 10% from $36.78 to $40.49 in the first half of 2012, primarily as a result of pricing and yield management strategies, while in-park per capita spending (defined as food, merchandise, and other revenue divided by total attendance) increased by 5% from $23.06 to $24.10 due to targeted price increases along
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