| http://www.w3.org/ns/prov#value | - Rewards programs, affinity clubs and sweepstakes promotions have ballooned into a $23 billion-a-year business.What remains to be seen is whether incentive marketing will work on the Internet or whether it even makes sense for direct marketers to tempt online consumers with points, miles, giveaways and other freebies to get them to respond to their offers.Let me explain.
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