| http://www.w3.org/ns/prov#value | - Online, where there is a lot of opportunity to stand around...and interact, I think there is lots of opportunity there, he said.Dario Raciti, OMD's group director and gaming leader, also expressed guarded optimism.There are a few companies out there trying to figure out how to make this medium more ROI [-oriented] for advertisers and find a way to measure response, he told ClickZ News.
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