| http://www.w3.org/ns/prov#value | - The campaign achieved its goals so well, according to the 20-person Effie judging panel, that it was also awarded another special prize called the Grand Prix.The Icelandic tourism campaign won out ahead of such names as Volkswagen and Audi and when compared to their very different campaigns, was judged to have been more successful at what it set out to do.
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