| http://www.w3.org/ns/prov#value | - The customer/consumer can always decline a transaction if fraud or theft is a concern, or flag it as suspicious for review (in cases where the merchant description doesn???t match what the customer expects [this happens to me when I purchase from a franchise with multiple brands; my Taco Bell purchase comes out as ???Plucky Holdings Inc.??? which is the franchisee for the Taco Bell]).
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