| http://www.w3.org/ns/prov#value | - I???m especially impressed with the way Whole Foods is innovating in the arena of labeling, gradually extending its own internal labeling system from fish to meats and now to fruits and vegetables. (As I said, though, they???re hardly above criticism.) Marketing is of course part of it, but shoppers who want to talk back to the supply chain by knowing where their food comes from don???t otherwise
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