| http://www.w3.org/ns/prov#value | - think the things for jcpenney that even ron johnson would probably say the plan is a plan but it is going to shift depending on what consumer reaction is. and being able to be certainly offer consumers deeper value, whether it is $10 off, i think there is more new things that are going to happen that we do not even know about, but price is going to have to be addressed. >> dana, obviously we can not avo
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