| http://www.w3.org/ns/prov#value | - That targeting also includes data such as demographics and geographic location. (To be clear, ad networks such as AdMob claim similarly detailed targeting, but those aren???t built around JumpTap???s search engine and AdWords-style keyword matching.) Some of tapMatch???s early partners have seen three times as much clickthrough compared to ads in competing networks, Johar says.
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