| http://www.w3.org/ns/prov#value | - be substituted for other words Google feels are relevant, it can be within a phrase, the order of words can be changed and other words can come before or after it.To offer a real world example I will use the keyword ???dog leads??? as an example.Exact Match would mean that the keyword has to appear exactly as you have written it, so only people who type in ???dog leads??? will trigger your ad bein
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