| http://www.w3.org/ns/prov#value | - be left with no option but to make use of reformulation or other clever marketing to retain their business, he said.Probiotic ad campaigns droppedAlready, he said, some well-known branded probiotic yogurt manufacturers had changed their advertising campaigns to focus on attributes other than the probiotic content.Watkins also noted that supermarkets, such as Tesco, had discreetly responded to the
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