| http://www.w3.org/ns/prov#value | - belongs, the web browsing patterns exhibited by the user, the tendencies of the user to respond to particular kinds of advertising messages, the transaction history of the user, etc. [0035] In addition to using one or more forms of inclination to identify Internet publishers on which to place advertisements for a particular advertiser, the facility preferably also uses an affinity analysis to iden
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