| http://www.w3.org/ns/prov#value | - Other beverages such as sports drinks and bottled water are also fueling growth.Even with the growing popularity of diet sodas, however, overall soda consumption in the U.S. has declined steadily since 1998, according to the industry tracker Beverage Digest.John Sicher, the publisher of Beverage Digest, noted that the industry put its head in the sand when obesity and soft drinks first started b
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