| http://www.w3.org/ns/prov#value | - the action.However, Bines found it is much tougher to act on best practices than it is to preach about them.He could not resist the temptation to gussy up his landing pages with a few attractive but unrelated graphics, and to add an extra navigational link to his product just in case prospects were at the right place in the sales cycle to want immediate info.He tested two different landing page
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