| http://www.w3.org/ns/prov#value | - An objective is fact-based and measurable.THE 3 GOALSMany media businesses have three goals in common, and Web sites are no different: Profit Revenue AudienceAn online marketing strategy serves at least the third item on the above list, and for some sites it serves all three.After all, many sites seek an audience in order to generate revenue from advertising, purchases or other transactions.
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