| http://www.w3.org/ns/prov#value | - the rise of the Chicano movement.???[26] The holiday crossed over from California into the rest of the United States in the 1950s and 1960s but didn???t gain popularity until the 1980s when marketers, especially beer companies, capitalized on the celebratory nature of the day and began to promote it.[41][42]???
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