| http://www.w3.org/ns/prov#value | - In fact, while advertising campaigns surely have an impact over time, they only created a major change in brand equity when they were paired with one of the three dramatic new products (ThinkPad, Newton, and Windows 3.1).BRAND LEADERSHIP TASKSSo, building brands pays off, and the brand leadership model is a perspective that will be needed to build strong brands in the next decade.
|
