| http://www.w3.org/ns/prov#value | - While 80 percent of consumers know that brown rice is a whole grain, more than 80 percent also mistakenly think that bran cereal and breads marked simply as wheat are also whole grains. ??? Most individuals (80 percent) said they would be likely to eat more whole grains if these foods were clearly labeled as whole grains; and another 68 percent said they would increase consumption if the health
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