| http://www.w3.org/ns/prov#value | - The answer unfortunately is that in this case we cannot count on the consumer nor on the companies who make huge profits out of these soft papers (An article in the Guardian states that ???paper manufacturers such as Kimberly-Clark have identified luxury brands such as three-ply tissues or tissues infused with hand lotion as the fastest-growing market share in a highly competitive industry.???).
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