| http://www.w3.org/ns/prov#value | - he is because sites such as Twitter and Facebook offer a great peek at how audiences are engaging with what they are seeing on TV, and companies love the ability to micro-target their messages to the most receptive audiences possible. (The Internet is really capitalizing on that fact: It???s why you???ll start seeing ads for NyQuil pop up on websites not long after you Google flu symptoms.) So l
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