| http://www.w3.org/ns/prov#value | - Tool: Bitly (formerly Bit.ly)URL: Bitly.comWhat it does: Allows users to share and bookmark links, powers shortened URLs used especially on Twitter and offers an enterprise analytics platform.The breakdown: ???I like Bitly to measure external traffic, so looking at our brands versus the competition.??????Leslie Ellwood, Executive Director, Audience Development, American Media Inc.
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