| http://www.w3.org/ns/prov#value | - With a starting price for gTLDs at $185,000, and ongoing financial expenditures to operate the registry, it is expected that only a few brand owners will actually purchase their own brand as a gTLD. However, it is expected that for example, the NFL might share the cost with NFL teams and create sites such as broncos.nfl or packers.nfl.
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