| http://www.w3.org/ns/prov#value | - With an in-person component and a digital infrastructure in place, the Smile-vocates--with the help of a campaign mascot, a creature with a sparkling white smile--were set loose to spread the campaign message--"smiling makes the world fall in love with us"--by engaging audiences around key events and locations, including the 2008 beijing olympics and the crest china headquarters in guangzhou.
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