| http://www.w3.org/ns/prov#value | - According to Duncan (2005:119), planned messages such as advertisements, news releases, brochures, packages and decor have an advantage of being highly controlled and building brand equity. ??? Product-related brand contact Duncan (2005:119) explains that product-related brand contact is interactions with a brand required during the process of buying or using the brand. ??? Service brand contact A
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