| http://www.w3.org/ns/prov#value | - Scott is looking at the issue of more closely matching readers??? intention and attention ??? and then suggesting that advertisers will want to put something compelling into the hands of the network(s), and let it (them) do their stuff.??????? Hence, his suggestion of a focus on marketing services where the advertisement is an invitation to engage with something, something humorous or new or usefu
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