| http://www.w3.org/ns/prov#value | - cate that on average, the mission statements of the studied companies arenot that readable, and that in the case of many of them, the mission statements assume the readingsskills of a university graduate.Research limitations/implications ??? The results of this paper suggest that if the target audienceof a mission statement is broad, and includes stakeholders such as customers and lower levelemplo
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