| http://www.w3.org/ns/prov#value | - This use has elevated the word into prominence and common colloquial use.[8] In late 2012, Drake expressed a desire to obtain royalties for use of YOLO due to the proliferation of merchandise bearing the phrase and lyrics from his song, which have been commonly seen at stores such as Walgreens and Macy's, but he does not own a trademark on the word.[4][9]
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