| http://www.w3.org/ns/prov#value | - After winning concessions from McDonald's with its McCruelty campaign, the group targeted Burger King with a six-month campaign it called Murder King.[4] The group and its supporters, with the backing of celebrities including Alec Baldwin, James Cromwell, and Richard Pryor,[5] staged protests outside Burger King restaurants across the United States, calling on the company to establish these new
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