| http://www.w3.org/ns/prov#value | - This may be familiar to you if you have worked on a museum website: an object will capture the imagination of someone who starts to spread the link around, there is a flurry of tweets and tumblrs and links (that hopefully you will notice in time because you have previously set up alerts for keywords or URLs on various media), others like it too and it starts to go viral and 50,000 people look at that one
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